Start with the kind of business this is, then choose what the page should do best, then refine the visual vibe.
Business type shapes the structure.•Primary goal shapes what the page should do.•Vibe refines the look.
1. Business type
Choose the closest fit — this mostly affects the page structure and what content pattern makes sense.
2. Primary goal
Pick the main job of the page — enquiries, bookings, sales, signups, or simply showing the brand well.
3. Your vibe
Pick one or more — this changes the visual feel, not the underlying page strategy.
Need help choosing?
We can recommend a style for you over WhatsApp too. Tell us the business type, the main goal of the page, and the kind of vibe you like, and we'll narrow it down.
These are the strongest curated options to start with.
Calm, simple, and very easy to read on mobile.
Usually works for
Professional services · Local services · Health & wellness
Best at
More enquiries · Bookings
Keeps the message simple and easy to scan, which helps service offers land faster.
Polished, trustworthy, and very conversion-friendly.
Usually works for
Professional services · Health & wellness · Startup
Best at
More enquiries · Explain the offer
A great all-rounder when you want to look credible, modern, and easy to buy from.
Warm, friendly, and easy to trust at a glance.
Usually works for
Local services · Beauty · Restaurant & hospitality
Best at
More enquiries · Bookings
Feels approachable and trustworthy, which helps local businesses look credible fast.
Bold and design-forward, with lots of visual impact.
Usually works for
Beauty · Music · Startup
Best at
Sales · Show your work
Great if you want a stronger fashion/editorial feel than a typical salon website.
Dark, energetic, and instantly music-coded.
Usually works for
Fitness · Music · Events
Best at
Sales · Show your work
The contrast and energy also work for gyms, studios, and performance-led brands.
Premium minimalism with loads of breathing room.
Usually works for
Professional services · Health & wellness · Beauty
Best at
More enquiries · Show your work
Gives even a simple business a polished, high-end feel without adding clutter.
73 total styles
Simple, useful, and built around taking action quickly.
Usually works for
Professional services · Local services · Health & wellness
Best at
More enquiries · Bookings
Great when the goal is clear bookings, clear services, and a no-fuss mobile experience.
Friendly and modern, with clear messaging and easy-to-scan sections.
Usually works for
Professional services · Local services · Startup
Best at
More enquiries · Explain the offer
The conversational feel works well for trust-led businesses that need enquiries.
Precise, minimal, and very modern.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
Good if you want a clean, modern look with very little visual noise.
Clean and editorial, with a clear mobile feel.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Clean and dark, with a clear mobile feel.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Friendly and playful, with a clear mobile feel.
Usually works for
Professional services · Local services · Startup
Best at
More enquiries · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Clean, friendly, and playful in a way that still feels usable on mobile.
Usually works for
Professional services · Personal brand / portfolio · Startup
Best at
More enquiries · Show your work
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Soft, art-directed, and visually memorable.
Usually works for
Beauty · Personal brand / portfolio · Music
Best at
More enquiries · Show your work
Feels design-led and aesthetic, which suits salons, makeup artists, and visual-first brands.
Playful and easy to picture as a website.
Usually works for
Beauty · Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It looks polished and visual, which helps when appearance and first impressions matter.
Playful and easy to picture as a website.
Usually works for
Professional services · Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Polished marketing style that feels modern without being too niche.
Usually works for
Professional services · Local services · Startup
Best at
More enquiries · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Dark and premium, with a clear mobile feel.
Usually works for
Beauty · Personal brand / portfolio
Best at
Sales · Show your work
The glossy product-first visuals work better for image-led brands than for trust-led service pages.
High-energy and bold, built to grab attention immediately.
Usually works for
Local services · Fitness · Events
Best at
Sales · Show your work
Useful if you want a more confident, punchy sales style instead of a soft corporate look.
Bold and commercial, with strong calls to action.
Usually works for
Local services · Fitness · Restaurant & hospitality
Best at
More enquiries · Bookings
Good if you want the page to feel sales-ready and action-focused.
Friendly and easy to picture as a website.
Usually works for
Local services · Beauty · Restaurant & hospitality
Best at
Bookings · Sales
It makes the offer easy to understand and keeps the route to calling or messaging obvious.
Clean corporate structure with big campaign-style product moments.
Usually works for
Professional services · Local services · Events
Best at
Sales · Show your work
The clean navigation and large campaign hero can work for firms that want a substantial, established feel without going too experimental.
Clean and easy to picture as a website.
Usually works for
Professional services · Startup
Best at
More enquiries · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Bold and dark, with a clear mobile feel.
Usually works for
Fitness · Events · Startup
Best at
Sales · Show your work
The sharp contrast and performance energy make it more believable for intense, results-led brands than for softer consumer categories.
Visual-first and image-heavy, great when photos do the selling.
Usually works for
Beauty · Restaurant & hospitality · Personal brand / portfolio
Best at
Bookings · Sales
A strong fit for salons and makeup artists because photos and visual proof matter a lot.
Bold, premium, and editorial in a way that still feels usable on mobile.
Usually works for
Fitness · Music · Events
Best at
Sales · Show your work
The style has enough contrast and energy to feel active and conversion-focused.
Bold, dark, and premium in a way that still feels usable on mobile.
Usually works for
Personal brand / portfolio · Events · Startup
Best at
Show your work · Explain the offer
It gives one person or personality room to stand out without making the page feel messy on mobile.
Loud, editorial, and attention-grabbing.
Usually works for
Personal brand / portfolio · Music · Events
Best at
Show your work · Explain the offer
It gives one person or personality room to stand out without making the page feel messy on mobile.
Bold, urban, and very direct.
Usually works for
Local services · Fitness · Restaurant & hospitality
Best at
More enquiries · Sales
It makes the offer easy to understand and keeps the route to calling or messaging obvious.
Bold and easy to picture as a website.
Usually works for
Professional services · Local services
Best at
More enquiries · Sales
The structured chaptered layout can work for firms that need to explain multiple services clearly while still feeling substantial.
Bold and editorial, with a clear mobile feel.
Usually works for
Professional services · Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Clean, premium, and dark in a way that still feels usable on mobile.
Usually works for
Fitness · Beauty · Personal brand / portfolio
Best at
Sales · Show your work
The style has enough contrast and energy to feel active and conversion-focused.
Dark motorsport energy with a premium, high-performance feel.
Usually works for
Fitness · Personal brand / portfolio · Events
Best at
Sales · Show your work
The dark motorsport look, hard contrast, and performance cues make it a strong fit for gyms, coaches, and high-intensity brands.
Bold, dark, and luxury-led in a way that still feels usable on mobile.
Usually works for
Fitness · Beauty · Events
Best at
Sales · Show your work
The style has enough contrast and energy to feel active and conversion-focused.
Premium, dark, and luxury-led in a way that still feels usable on mobile.
Usually works for
Fitness · Beauty · Music
Best at
Sales · Show your work
The style has enough contrast and energy to feel active and conversion-focused.
Bold, dark, and luxury-led in a way that still feels usable on mobile.
Usually works for
Fitness · Beauty · Events
Best at
Sales · Show your work
The style has enough contrast and energy to feel active and conversion-focused.
Bold, playful, and premium in a way that still feels usable on mobile.
Usually works for
Fitness · Beauty · Events
Best at
Sales · Show your work
The style has enough contrast and energy to feel active and conversion-focused.
Dramatic and stripped-back, with huge visual focus.
Usually works for
Fitness · Beauty · Personal brand / portfolio
Best at
Sales · Show your work
Strong option for coaching and premium fitness brands when imagery is doing the heavy lifting.
Bold, dark, and playful in a way that still feels usable on mobile.
Usually works for
Events · Startup
Best at
Sales · Signups / launch
The bold contrast and trading-floor urgency can translate into a strong high-energy event aesthetic.
Clean and easy to picture as a website.
Usually works for
Professional services · Startup
Best at
More enquiries · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Dark and easy to picture as a website.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
If you want a darker, more technical trust aesthetic, this is calmer and more structured than most high-energy dark styles.
Premium, friendly, and editorial in a way that still feels usable on mobile.
Usually works for
Professional services · Local services · Health & wellness
Best at
More enquiries · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Clean, premium, and dark in a way that still feels usable on mobile.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Friendly and playful, with a clear mobile feel.
Usually works for
Professional services · Local services · Health & wellness
Best at
More enquiries · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Clean, friendly, and editorial in a way that still feels usable on mobile.
Usually works for
Professional services · Health & wellness · Startup
Best at
More enquiries · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Playful and easy to picture as a website.
Usually works for
Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It can work for a founder or consultant brand that wants to feel current, technical, and slightly more expressive than a plain SaaS page.
Dark, cinematic, and perfect for audio-led brands.
Usually works for
Personal brand / portfolio · Music · Startup
Best at
More enquiries · Show your work
It gives one person or personality room to stand out without making the page feel messy on mobile.
Bold and dark, with a clear mobile feel.
Usually works for
Personal brand / portfolio · Startup
Best at
Show your work · Signups / launch
It can suit a more experimental founder or creative-tech profile better than a conventional services business.
Clean and easy to picture as a website.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Dark and easy to picture as a website.
Usually works for
Startup
Best at
Explain the offer · Signups / launch
It feels current and product-led, which helps software and tech brands look credible quickly.
Dark and easy to picture as a website.
Usually works for
Startup
Best at
Explain the offer · Signups / launch
The developer-centric dark shell makes sense for technical products where the audience expects a more code-native look.
Clean and easy to picture as a website.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Cinematic, creative, and full of visual drama.
Usually works for
Beauty · Personal brand / portfolio · Music
Best at
Sales · Show your work
It looks polished and visual, which helps when appearance and first impressions matter.
Clean and easy to picture as a website.
Usually works for
Professional services · Startup
Best at
Show your work · Explain the offer
For more technical B2B firms, it can work when you want a sharper, modern feel without going fully playful.
Dark and easy to picture as a website.
Usually works for
Personal brand / portfolio · Startup
Best at
Explain the offer · Signups / launch
It can work for a technical founder or AI consultant brand that wants a sharper engineering aesthetic.
Clean, bold, and dark in a way that still feels usable on mobile.
Usually works for
Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It can suit a founder, speaker, or operator brand when the goal is to feel cerebral and distinctive rather than friendly.
Premium, dark, and playful in a way that still feels usable on mobile.
Usually works for
Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It gives one person or personality room to stand out without making the page feel messy on mobile.
Dark and easy to picture as a website.
Usually works for
Startup
Best at
Explain the offer · Signups / launch
It feels current and product-led, which helps software and tech brands look credible quickly.
Friendly and playful, with a clear mobile feel.
Usually works for
Beauty · Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It looks polished and visual, which helps when appearance and first impressions matter.
Premium, dark, and playful in a way that still feels usable on mobile.
Usually works for
Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It gives one person or personality room to stand out without making the page feel messy on mobile.
Premium dark mode with a slick, modern feel.
Usually works for
Professional services · Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Ultra-clean and quietly premium.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Dark and easy to picture as a website.
Usually works for
Startup
Best at
Explain the offer · Signups / launch
It feels current and product-led, which helps software and tech brands look credible quickly.
Playful and easy to picture as a website.
Usually works for
Startup
Best at
Show your work · Explain the offer
The high-contrast technical style works for developer-facing launches that want to feel fast, opinionated, and memorable.
Dark and playful, with a clear mobile feel.
Usually works for
Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It can work for a technical consultant or AI operator brand that wants to feel current and systems-oriented.
Clean and dark, with a clear mobile feel.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Clean and easy to picture as a website.
Usually works for
Professional services · Startup
Best at
Explain the offer · Signups / launch
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Dark, friendly, and playful in a way that still feels usable on mobile.
Usually works for
Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It gives one person or personality room to stand out without making the page feel messy on mobile.
Clean and editorial, with a clear mobile feel.
Usually works for
Professional services · Personal brand / portfolio · Startup
Best at
Show your work · Explain the offer
It feels structured and credible, which helps trust-led businesses look clear and established on mobile.
Dark and easy to picture as a website.
Usually works for
Startup
Best at
Explain the offer · Signups / launch
It feels current and product-led, which helps software and tech brands look credible quickly.
Dark and easy to picture as a website.
Usually works for
Startup
Best at
Explain the offer · Signups / launch
It feels current and product-led, which helps software and tech brands look credible quickly.
Art-directed and flexible, built for custom sites that should feel specific rather than template-like.
Usually works for
Professional services · Beauty · Personal brand / portfolio
Best at
More enquiries · Show your work
Useful when you want a site to feel intentionally art-directed and premium without copying a known brand reference.
Friendly SaaS polish with clear messaging and strong action buttons.
Usually works for
Professional services · Local services · Startup
Best at
More enquiries · Explain the offer
The friendly enterprise polish can help teams or consultancies feel approachable while still looking credible.
No problem — if you don't want a brand-inspired preset, we'll start from the Clawfront default design direction and tailor it to the look you have in mind.
